About
Claire Kaufman, MBA is a nationally-known cannabis business and marketing strategist. Claire helped uncover some of the first market insights available in the cannabis industry, helping to grow cannabis market data firm BDSA and cannabis consumer insights firm, Brightfield. Claire has served as a marketing advisor to all kinds of cannabis businesses, from local cultivators like HiFi Farms, to global giants like GenCanna or Trulieve. Always interested in policy and public health, Claire served on the CPOT Board (Cannabis Policy Oversight Team,) the OLCC Recreational Marijuana Business Council.
Between 2013-2017, Claire Kaufmann co-founded Le’Or (with her now co-parent), Roy Kaufmann. Le’Or was a 501c3 dedicated to helping to get the Jewish and spiritual communities to talk about cannabis prohibition, through the lense of Passover and the Exodus. The Le’Or Cannabis Passover Seder had more than 1M media impressions in 2014.
Claire is currently serving as Marketing Strategy and Consumer Research faculty with the Oregon State University College of Business.
Her take on the future trends of the cannabis industry, and the questions facing marketers and entrepreneurs are sought by national and international media, cannabis industry leaders, and key players in the traditional marketing world. Claire holds a Master’s in Business Administration from the Graziadio School of Management at Pepperdine University, where she focused on brand marketing and development. She has three teenage children and lives in Beaverton, OR.
Press Archive
Feb 8, 2017 – Civilized – A lot of us are Flying Blind
October 25, 2016 – Oregon Business Magazine – Can Oregon Become the Pot Capitol of the World?
July 22, 2016 – The Oregonian – Marijuana as a sex aid? Pot sellers hope so
April 14, 2016 – Jewish Standard – New Seder Makes Hash Of Haggadah
March 25, 2016 – The Cannabist – Your New Passover Tradition; How to Elevate Your Seder with Cannabis
Feb 29, 2016 – The New Yorker – “The Meetup” – Featuring David Bronner, Diane Goldstein, Ethan Nadelmann, Adam Eidinger, Rick Doblin and Claire Kaufmann
Jan 2, 2016 – The Weed Blog – Company Claims to Produce First Kosher Marijuana
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
June 18, 2015 – JWeekly.com – L.A.’s reigning ‘queen of cannabis’ is a pot ‘doctor’ to the stars
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
May 27, 2015 – Oregon Jewish Life – CANNABIS CONVERSATIONS: WHAT DOES JUDAISM SAY ABOUT OREGON’S NEW LEGAL DRUG?
April 14, 2015 – JTA – At Cannabis Seder, Bob Marley tunes and a blessing over the weed
April 6, 2015 – MarijuanaPolitics.com – Le’Or Cannabis Seder for a New Drug Peace
March 18, 2015 – French RadioNova – PORTLAND, LA LÉGALISATION DU COOL
February 9, 2015 – JTA – Le’Or Aims to Put Marijuana on the Jewish Progressive Agenda
February 21, 2015 – Vice.com – Kosher Medical Marijuana Finds Its Way to New York
October 28, 2014 – Vox.com – Branding marijuana: How one company wants to refine a multibillion-dollar industry
October 9, 2014 – The Associated Press – Colorado marijuana stores roll out the ‘Rookie Cookie’ for pot newbies